Lifestyle is changing fast, and nowhere is that more clear than at this year’s Seoul Living Design Fair. From February 26 to March 2, over 280,000 visitors packed COEX in Gangnam to see how furniture, lighting, fashion, and food are shaping the way we live.
However, this fair is not your typical showroom. It is a 5-day pop-up of what is next in how we decorate, dress, and design our spaces. Think of it as a lifestyle forecast: Colorful, creative, and straight from the minds of Korea’s top designers and global tastemakers.
What Does Lifestyle Look Like in 2025?
Lifestyle today is about doing more with less and doing it better. One standout this year was the "Urban Farm: Paper House." It used hanji, a traditional Korean paper, to build eco-friendly interiors that look modern but feel warm. This isn't just about pretty walls. It is a clear message: Sustainability is the new luxury.
Side Mirror / One of the biggest moments came inside the 0% WASTE Hall. It focused on products that don’t trash the planet.
From recycled materials to biodegradable packaging, the idea is simple: Live well without hurting the earth. The best part? Proceeds from these displays went to real environmental causes, not just photo ops.
High-End Living in Typical Korean Style
The Living Trend Pavilion brought a touch of luxury. VIP marketing zones met refined interior art in a space that felt curated, not crowded. It showed that upscale design doesn’t need to be over-the-top. Sometimes, clean lines and thoughtful details say more.
Across the hall, the Danish Pavilion gave things a softer edge. Curated by a professional interior designer, it blended several Danish brands into one shared space. It felt calm, cozy, and collaborative, showing how international influence is becoming part of everyday Korean lifestyle choices.
It Is a Platform for Ideas
What makes this fair stand out is not just its look. It is the conversation. The Living Design Awards celebrated fresh thinking. Winners were not just stylish. They offered solutions. Small apartments, crowded cities, and sustainability - all tackled with smart design.
Marca / The Living Trend Seminar was packed. Architects, industry pros, and design lovers filled the room to talk shop.
It was open and curious. People wanted to know where lifestyle is headed and how design can help us live simpler, smarter, and more connected lives.
This event was not just for insiders. Workshops let anyone try their hand at trend-led crafts. One moment, you are arranging flowers like a pro, and the next, you are snapping shots of Christmas-themed displays that look like they belong in a style magazine.
Korea’s Design DNA was on Full Display
This fair is not just Korea’s biggest. It is the oldest. Thirty years in, and the Seoul Living Design Fair still feels fresh. It mixes global and local without losing its roots. Hanji paper, Korean food design, and minimalist living show how tradition can still lead the way.
That is part of what gives this event its edge. It doesn’t just follow trends; it shapes them. By focusing on how design fits real life, it keeps lifestyle ideas grounded and useful, and not limited to just pretty pictures.
